G.I. JOE x ELEVEN PARIS Capsule Collection
HASBRO COLLABORATES WITH ELEVENPARIS ON G.I. JOE-INSPIRED CAPSULE COLLECTION
PAWTUCKET, R.I. --- Hasbro’s G.I. JOE brand revolutionized the toy industry when it launched in 1964, as the world’s first action figure and has been among the most iconic toy brands ever since. For the past five decades, the brand has constantly evolved and reinvented itself maintaining relevancy for new generations through exciting storylines, iconic characters, products and entertainment. G.I JOE’s pop culture appeal has led to an exciting collaboration with prêt-à-porter brand, ELEVENPARIS to create an ultra-contemporary Spring ‘16 capsule collection inspired by the iconic property.
“We are very excited to collaborate with ELEVENPARIS on the G.I. JOE brand. The ELEVENPARIS collection pays homage to G.I. JOE’s retro legacy and emulates the brand’s spirit in a way that is both relatable and appealing to our consumer,” said Robbie Prinzo, Hasbro Director of Licensing – Fashion & Home.
The Spring ’16 collection is launching April 2016 with a collection of seven t-shirts exclusively available at Saks Fifth Avenue. Additional t-shirt styles, sweatshirts, hoodies, shorts and sweatpants will be released Summer and Fall ’16 at select retailers nationwide.